What is Marketing Automation?

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels (like email, social media and push notifications), automatically.  Automated marketing platforms include resources and technology to onboard new customers into your marketing stream to expand your marketing reach with significantly less effort and attention, significantly lower cost, and high acquisition efficiency.  When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced. Automated Marketing Platforms include a CRM.

What is CRM?

CRM stands for Customer Relationship Management. It's a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. CRM systems help you manage and maintain customer relationships, track marketing spend and return, and deliver actionable data on outcomes so you can see what’s working and what isn’t.  Think of it as a customer list on steroids.

Why implement a CRM solution?

CRM solutions increase your profitability by streamlining administrative processes in your sales, marketing, and customer service, and letting you focus on building and maintaining the customer relationships that matter. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or marketing spend.